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Purpose and Philosophy


Positioning your firm to stay attractive to clients as well as employees is more important than ever. Competition is tough and success in consistently acquiring new business takes wise planning and determination.

In 1999, Michelle Golden founded Golden Marketing Resources Inc. (dba Golden Marketing Inc. and Golden Practices Inc.) to implement business development and management solutions within professional service firms.

Marketing is much more than ads, newsletters, and brochures—it's an operational function which recognizes that culture, morale, and communication are the foundations for healthy business.

There are many ways marketing affects your firm. Some ways are much less obvious than generating new business opportunities. Well executed marketing helps:
• client retention and longevity
• improved recruiting, retention and morale
• demonstrated excellent customer service
• increased business opportunities within your existing client-base

Call us if you want to position your firm for profitability, growth in the right areas, and improved operations. As your competition increases, the squeeze on your resources—including good staff—becomes greater. Unwanted loss of team members or clients is expensive.

A pleasant workplace, efficient operations, and superior service provision are the foundations upon which new business development efforts thrive. We exist to help you make this happen.