HOW TO INSPIRE YOUR CPAs TO CREATE AND EXECUTE IMPs

download brochure (pdf)
download registration form (pdf)

Upcoming 2008 course dates:

• July 16 in St. Louis
• Oct 8 in St. Louis

Limited to 20 per class, book now!

What you get from this course

This course is based heavily on Golden Marketing's proprietary—and highly result-oriented—approach to IMPs. You'll take away approaches that strongly appeal to the logical nature of CPAs and deal with the psychological issues involved in coaching and motivating people to do what they'd rather not do.

Receive our entire IMP toolkit to use throughout your firm. Plus, you'll learn how to:

• Create an environment where your CPAs can feel truly successful
• Teach CPAs to make time for marketing and see how simple it really is
• Develop plans appropriate for every experience level and maximize peoples' strengths
• Build or strengthen your firm’s marketing culture and accountability
• Tie firm level plans, practice group plans, and individual plans together for stronger results at every level
• Increase visibility and recognition for everyone’s contributions to business development

Why you need this course

• Do you have trouble getting people to spend their time doing the "right" marketing activities for them?
• Are they poor at follow-through when they promise they'll do something?
• Is there too little accountability when things don't get done?
• Are people intimidated by marketing because they aren't "naturals" like your firm's best rainmakers?

Business development boils down to what individuals choose to do (or not to do) on a daily basis. From our full-day session, discover how to guide your firm's practitioners—even the shyest introverts—as they develop Individual Marketing Plans.

Find out how to coach CPAs through working their plans so they can succeed—those first marketing achievements are the toughest to attain. Once people experience the positive feelings of accomplishing their goals, they want more.

Our approach leads to increased participation over time—something most methods we've seen fail to achieve.

Who should attend

Advanced and new marketers, alike, benefit from learning our methodology. No prior coaching experience is necessary.

View all our course offerings.