HOW TO APPROACH CPA FIRM WEB DESIGN & DEVELOPMENT

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Upcoming 2008 course dates:

• July 14 in St. Louis
• Oct 6 in St. Louis

Limited to 20 per class, book now!

What you get from this course

If you have a website design or redesign in your future or even in progress, you won't want to miss this session.

In building many accounting firm websites, we've learned how to make the process smooth, quick, and relatively painless. While project management is important, we also know what it really takes for a site to deliver results.

We're ready to share all our tools and knowledge about:

• Site planning and mapping – navigation "best practices"
• Determining the project scope and other project management musts
• Questions to ask in your development RFPs so proposals are as accurate as possible
• Providing what Web visitors seek
• How to differentiate your site and draw the traffic you want
• Timeline pitfalls and how to curb them
• Content strategies and writing for the Web
• Blogs, how they work, and how to use RSS whether you "blog" or not
• Website do's and don'ts

Let us teach you how to control a website project so neither the time nor cost gets out of hand and you get what you want and need from your new site.

Why you need this course

• Have you been involved in (or heard horror stories about) firm sites that take well over a year to complete? (hint: that is crazy!)
• Are you wondering why proposals for developing your site range from $3,000 to $100,000+?
• Are you worried about investing in your site and having no ROI to show for it?
• Are you faced with the project but are unsure where or how to begin?

The Internet is an essential part of your firm's communication—it's the most important place to show prospective employees and clients just how different your firm really is. Considering the importance of attracting profitable clients and talented people, it's shocking how few firms use their web-presence effectively.

Attend our course to learn how to shave months off your project and prevent scope creep. More importantly, learn how to make your firm's electronic presence all that it can be.

Who should attend

Advanced and new marketers, alike, benefit from learning our methodology. No design or web software experience is necessary.

View all our course offerings.