Benefit From Our Expertise in Professional Service Firm Websites
A few years ago, a Web-based brochure was adequate for impressing a prospective client or employee. But now, people expect professional service firm websites to have useful, current content and a personal touch. Design no longer trumps content!

Most firms simply fail to display good content and to convey themselves with distinction. This creates a lasting negative impression upon their website readers.

The Web is becoming particularly important for recruiting; perhaps even more important for prospective employees than for appealing to prospective clients.

Golden Marketing’s Web development spans from simple modifications to major renovations; and from on-going content provision to design and writing from scratch.

We've worked on dozens of websites and remain current on trends for Web use, reader expectations, optimal content formatting, and technologies and techniques for simplifying and controlling costs in the development and maintenance of effective sites.

With more than a decade of experience in marketing accounting, law, and financial advisory firms, we know what you do. More importantly, we know how to articulate it so that your readers will find what they want and need to know about you.

We Look Out For Your Best Interests
Your site is developed in Dreamweaver—a program simple and affordable enough that your firm can easily learn it and make routine updates in-house. Our developers can still make complex changes such as adding new sections or helping if something should get goofed up. Or you might elect to have us maintain your site for a flat monthly fee or on an hourly basis. Whatever you prefer.

The best part about our use of Dreamweaver, though, is that it’s used universally by so many developers that you won’t be “locked into us” just because we developed your site.

One way that lots of firms choose to proceed is to create content all at once for use on the Web and in print. Killing two birds with one stone (Web and print) as far as content is concerned, is a cost-effective way to successfully personalize your marketing.

Much like websites, flexible brochures (those that are bound, as needed, using only content applicable to the recipient) can be very finely honed to a given audience. Tailoring your message is good marketing.

What Is An Effective Website?
Good websites help bring in business. They also attract employees. Likewise, a poor website can deflect an otherwise interested party.

Web readers visit your site to find out about you—how different you are from who they are working with now. And to learn what you know. Despite this, most firms use the Web to say all the same stuff other firms are saying.

The degree to which your site attracts people or new business depends primarily on depth, originality, and usefulness of your content. To be effective, your site must cover the “ATEs”:

Articulate. Your site should inform readers on stuff you are expected to know about, and should surprise readers by sharing things they don’t realize you know. We do everything we can to help you provide info that readers can’t get elsewhere to position you as a resource they’ll visit time and again.

Illustrate. You’ve got to demonstrate your expertise. Enough with the same-old, shallow descriptions of services, industries, and your own talent! Convince people as to why they should hire you. We create powerful bios that reflect your accomplishments and show how you contribute to the well-being of those you serve. And we develop impressive case studies describing how you’ve solved problems to satisfy readers’ desire for evidence of your value.

Differentiate. Study your competitors’ sites and trust the knowledge that yours should be UNLIKE theirs in a way that is far better. And we aren’t talking about design, colors, or logo. If you want to land that client and impress that highly motivated college student you say that you want, your business must believably express how and why you are unique. We help you identify distinctions that your readers will feel are important.

Celebrate. It’s time to feature ALL of your people. Your whole team is important to website readers. Put aside the ridiculous fear of headhunters (they are calling your people already) and be proud of your team. Show them and the rest of the world that you know they are essential to your business.

Substantiate. Instead of just making the same tired claims to “timely, quality services in a cost effective manner,” back these common (though not unimportant) promises up by providing actual testimonials, client survey scores, and other such proof that supports your statements.

These factors bring people from your website to your phone handset, e-mail inbox, and lobby.

Call us today to make your website more effective: Michelle Golden 866.416.1201